Chapter 07

Chapter 07

Team

A Singular Ambition

West Side Place Precinct

VISION

For three decades, Far East Consortium has shaped Australia’s urban skylines, delivering billion-dollar urban renewal projects in the country’s busiest cities. Our legacy goes beyond iconic towers and mixed-use precincts, built on innovation, sustainability, and community integration. With architecturally designed apartments and resort-style amenities, we create vibrant communities. Far East Consortium is dedicated to shaping Australia's urban future and leaving a lasting legacy for generations.

At the end of the day, location and the quality of the building is what will survive the test of time.

Craig Williams – Far East Consortium

140 King

ARCHITECTURE

By prioritising innovation, collaboration, and a deep understanding of human experience, Rothelowman is redefining the possibilities of architecture. Our design philosophy celebrates daily rituals, connecting residents to their urban and cultural context. We create aspirational spaces for the people who inhabit and interact with them while ensuring our work honours the past and embraces the future.

640 Bourke Street represents a new benchmark for inner-city living in Melbourne.

Stuart Marsland – Rothelowman

SALES

YPM Avanti’s refined systems allow the sales team to deliver seamless, efficient service and exceptional results. Specialising in branding, marketing, and sales campaigns, they offer a comprehensive approach to project marketing, optimising outcomes. The company partners with leading developers who share their vision for high-quality residential properties and master-planned communities. Passionate about each project, YPM Avanti is involved from initial concepts through to completion.

We spent years in collaboration with Far East Consortium and Rothelowman to ensure that 640 Bourke Street is exactly what people have been asking for.

Jessica Campbell – YPM Avanti

Chapter 08

Investment

Inner City In Demand